Zomato has launched a new ad campaign featuring some of India’s biggest icons and it begins with star fast-bowler Jasprit Bumrah.
Shared on social media by Zomato CEO Deepinder Goyal, the new ad focuses on what is the "secret sauce" that drives success. The one minute 34 second video features Jasprit Bumrah training and doing what does the best, bowling. The advertisement shows a montage, involving Shah Rukh Khan, Mary Kom and AR Rahman.
It showcases real footage from their past, displaying the hard work behind their success.
Also read: IND vs ENG: Dinesh Karthik & Nasser Hussain reflect on India's heartbreaking loss at Lord's
Secret Recipe to Success: Jasprit Bumrah Headlines Zomato’s New Ad Campaign on Hustle
The video explores the idea of what truly drives success. It starts with Jasprit Bumrah, setting the tone with a ball in his hands. Then comes Shah Rukh Khan sitting on a throne, followed by Mary Kom and at last AR Rahman at his piano.
As the video plays, a voiceover asks, "What do they know that others don’t?"
The answer comes slowly. "They know the taste of sweat. The salt of tears. They wake up when it’s dark, show up when it’s hard. They know what it takes. Retakes. Mistakes."
The voice continues while real moments from their journeys appear on screen. Then comes the core message: "Truth is, they are just like you and me. There is no secret recipe. They just want it more. The secret ingredient is hustle. Fuel your hustle." These words are shown on screen with uplifting background music.
Jasprit Bumrah: A Symbol of Quiet Hard Work
Bumrah’s presence at the start of the video is not just for effect. It reflects his journey. From making his debut in 2016 to becoming one of the world’s top fast-bowlers, Bumrah has built his career on discipline, consistency and effort. He is someone who truly lives the message that success comes from hustle.
At the moment, the 31-year-old is grinding hard in England in a five-match Test series. He has already taken two fifers on the tour with two games still left.
However, he might not play one of the remaining games. As confirmed by the team management, Bumrah will only feature in three Tests. He was rested at Edgbaston and then made his comeback at Lord's. There is an eight-day gap between the third and fourth Test. If he plays the next match, he will not be able to take the field in the final fixture of the series as the turnaround time is less.
India currently trail the series 1-2. They lost at Lord's by 22 runs. The upcoming match is scheduled at Emirates Old Trafford in Manchester from July 23.
